Tag Archives: Mobile Payments
Posted on 16. Sep, 2011 by Simon Heyes.
I keep reading articles about how QR codes are coming of age, and their usage is growing. But I can’t help sitting back and thinking “really?“. For the last few years I have been a huge QR code advocate, and I can see the benefits of QR codes for integrating offline and online marketing campaigns. Since the [...]
Posted on 09. Aug, 2011 by Simon Heyes.
The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]