Tag Archives: Mobile
Why Mobile in Affiliate Marketing Works
Posted on 03. Apr, 2012 by Louisa Lawson.
With mobile e-retail site visits up from 2.6% in 2010 to 8.2% in 2011 (Source: IMRG), it’s no wonder that merchants are asking how to make mobile marketing work for them. From an affiliate point of view, the opportunities are endless; with a huge amount of affiliates now offering mobile as an additional purchasing platform, [...]
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Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
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Unlocking the benefits of NFC mobile keys
Posted on 19. Mar, 2012 by Simon Heyes.
The GSMA has released a video showcasing the potential of NFC (near field communication) controlled mobile keys. We’ve previous written numerous previous blog posts on the potential of NFC, and this video provides a superb overview of the uses and benefits of NFC mobile keys. The video shows hardware and software performance from access control specialist Assa [...]
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Is the UK ready for 4G?
Posted on 13. Mar, 2012 by Simon Heyes.
Let’s rephrase the title. Are UK carriers ready for 4G? Not quite. Are mobile handsets and tablets ready for 4G? Not yet. Do people want their phones to go faster? Yes please! The UK is never far behind other mobile developed markets; Norway and Sweden rolled out 4G in 2009, and the US followed a [...]
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The Balance between Choice and Perceived Control
Posted on 07. Mar, 2012 by Amy McInnes.
A foundation for good usability? When faced by too much choice we are shown to make fewer decisions. Why? The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]
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Mobile Advertising – The Industry’s Problem Child
Posted on 27. Feb, 2012 by Simon Sothcott.
We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile? Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]
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SES 2012: Local and Social
Posted on 23. Feb, 2012 by Andrew Girdwood.
It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]
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Is less more? One to watch: Path
Posted on 17. Feb, 2012 by Darcie Tanner.
There is a lot to be said for style over substance and although it’s not perfect, it is hard to flat the usability and detail that has gone into the app Path. With their newest version launching at the end of last December (Path originally launched in November 2010) Path 2 was described as “emphasising [...]
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Why the Super Bowl is an anomaly in today’s advertising world
Posted on 01. Feb, 2012 by Simon Heyes.
Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]
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The role of usability in Mobile Marketing
Posted on 20. Jan, 2012 by Amy McInnes.
2012 has truly embraced the age of mobile. Any company wishing to compete in the mobile market place faces certain challenges ahead. With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed. In this new era, [...]
