Tag Archives: Mobile

The first mobility Christmas

Posted on 12. Oct, 2012 by .

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Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]

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Why Mobile Optimisation is Essential for Social & Sharing

Why Mobile Optimisation is Essential for Social & Sharing

Posted on 17. Aug, 2012 by .

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There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]

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wallet

New kid on the block

Posted on 15. Aug, 2012 by .

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Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]

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The first multi-screen Olympics

Posted on 08. Aug, 2012 by .

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Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a [...]

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Responsive web design on desktop, iPad and iPhone

Responsive Design

Posted on 06. Jul, 2012 by .

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Hopefully everyone with a professional interest in the web will have been aware of responsive design for some time now, but for the uninitiated, responsive design is a means of adapting a single website to all kinds of display devices via CSS media queries. A great example of responsive design in action is the Boston [...]

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Multi Screen Analytics

Will more screens mean less Analytics?

Posted on 27. Jun, 2012 by .

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In a week of shock announcements and continued rumours in the tablet marketplace, we ask: Will more screens mean less Analytics? The tablet market in Scotland has been in a period of growth since the 1800’s, this localised success has started to spread worldwide over the last five years with the recipe changing from a [...]

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Why Mobile in Affiliate Marketing Works

Posted on 03. Apr, 2012 by .

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With mobile e-retail site visits up from 2.6% in 2010 to 8.2% in 2011 (Source: IMRG), it’s no wonder that merchants are asking how to make mobile marketing work for them. From an affiliate point of view, the opportunities are endless; with a huge amount of affiliates now offering mobile as an additional purchasing platform, [...]

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Multi-Device Fragmentation & Attribution

Multi-Device Fragmentation & Attribution

Posted on 27. Mar, 2012 by .

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How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]

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Unlocking the benefits of NFC mobile keys

Unlocking the benefits of NFC mobile keys

Posted on 19. Mar, 2012 by .

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The GSMA has released a video showcasing the potential of NFC (near field communication) controlled mobile keys. We’ve previous written numerous previous blog posts on the potential of NFC, and this video provides a superb overview of the uses and benefits of NFC mobile keys. The video shows hardware and software performance from access control specialist Assa [...]

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iPad 3 - 4G spec will work with 3G networks

Is the UK ready for 4G?

Posted on 13. Mar, 2012 by .

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Let’s rephrase the title. Are UK carriers ready for 4G? Not quite. Are mobile handsets and tablets ready for 4G? Not yet. Do people want their phones to go faster? Yes please! The UK is never far behind other mobile developed markets; Norway and Sweden rolled out 4G in 2009, and the US followed a [...]

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