Tag Archives: Mobile

The Balance between Choice and Perceived Control

Posted on 07. Mar, 2012 by .

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A foundation for good usability? When faced by too much choice we are shown to make fewer decisions.  Why?  The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]

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Mobile Advertising – The Industry’s Problem Child

Posted on 27. Feb, 2012 by .

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We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile?  Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]

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SES 2012: Local and Social

SES 2012: Local and Social

Posted on 23. Feb, 2012 by .

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It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]

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Is less more? One to watch: Path

Posted on 17. Feb, 2012 by .

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There is a lot to be said for style over substance and although it’s not perfect, it is hard to flat the usability and detail that has gone into the app Path. With their newest version launching at the end of last December (Path originally launched in November 2010) Path 2 was described as “emphasising [...]

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Super Bowl XLVI Logo

Why the Super Bowl is an anomaly in today’s advertising world

Posted on 01. Feb, 2012 by .

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Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]

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The role of usability in Mobile Marketing

Posted on 20. Jan, 2012 by .

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2012 has truly embraced the age of mobile.  Any company wishing to compete in the mobile market place faces certain challenges ahead.  With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed.  In this new era, [...]

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Snap Tags, A QR Code KILLER?

Posted on 17. Jan, 2012 by .

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You may remember a few weeks back my QR Code blog in the advent calendar mentioned Snap Tags. “What is a SnapTag I hear you ask? Well, they are the new slightly younger sexier version of QR-Codes. Still interested? Then keep on reading! Snap Tags Snap Tags like QR codes do a fantastic job of [...]

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No. 11 – SEO Advent Tip

Posted on 11. Dec, 2011 by .

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Day 11 of the bigmouthmedia SEO Advent Calendar. You can read day 10 here. Got a Mobile App? Don’t forget to use App Mark Up Adding Mark-up to your apps and software can enhance your search listings and click through rates. So why not give yourself an early Christmas present this year and get involved.More [...]

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Going above and beyond

Posted on 05. Dec, 2011 by .

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I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]

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No. 4 – SEO Advent Tip

Posted on 04. Dec, 2011 by .

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Day 4 of the bigmouthmedia SEO Advent Calendar. You can read day 3 here. Tablet Optimisation: Its Christmas New Tablet Time It is expected that across the world this year media tablet sales are going to hit over 60 million units. Many of which will be given or received at Christmas. Tablets are designed to offer [...]

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