Tag Archives: Mobile
Posted on 16. Sep, 2011 by Simon Heyes.
I keep reading articles about how QR codes are coming of age, and their usage is growing. But I can’t help sitting back and thinking “really?“. For the last few years I have been a huge QR code advocate, and I can see the benefits of QR codes for integrating offline and online marketing campaigns. Since the [...]
Posted on 11. Aug, 2011 by Simon Heyes.
The is part two of my post on near-field communication. Part 1 looks at the key players driving NFC forward, and this post looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. So how does near field communication work? As the name of the technology states, it is [...]
Posted on 09. Aug, 2011 by Simon Heyes.
The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]
Posted on 29. Jul, 2011 by lynseysutherland.
The online world has been talking about the importance of brevity for a long time, but never has it been so necessary. As screens shrink and we flock to smart phones and tablets in droves, the copy on our sites needs to be ever shorter and sweeter. When making a mobile version of your site, [...]
Posted on 04. Jul, 2011 by fionarobertson.
Marketing Week live is a well renowned annual conference that brings together marketeers from all over the country. This year was no different; held at Grand Hall, Olympia the exhibition hall was vast, encompassing all areas including In-Store, Data & Insight. The key area for us bigmouths however was within the Online Marketing Show area, [...]
Posted on 09. Jun, 2011 by bigmouthmedia.
Today’s consumers can choose from an almost infinite range of entertainment sources as multiple screens compete for their attention at home. The television still sits in the corner, but jostling for position alongside it we may also have a desktop or laptop computer, an iPad, a games console and a smartphone. Over this increasingly complex [...]
Posted on 13. May, 2011 by Simon Heyes.
Privacy, lawsuits and injunctions seem to be the buzzwords of the last few weeks, and the photo and picture sharing community doesn’t appear to be immune to the media buzz either. On Wednesday Twitter photo-sharing platform Twitpic produced a blog post to apologise for the confusion over its recent terms and conditions change, and to clarify who owns [...]
Posted on 03. May, 2011 by Michael Thomson.
I’m a big fan of mobile barcode price comparison, and I followed with great interest Jeffrey Sharkey’s Compare Everywhere app (formally Andriod Scan) when it featured in the top 50 of Google’s Android Developer challenge. Mobile barcode price comparison is big, especially in Japan where BBC’s Quentin Sommerville reports a ‘digital shoplifting’ plague. People find [...]
Posted on 25. Apr, 2011 by Michael Thomson.
You’are an investor, you love a new project, and you understand digital can being a real money maker. You have the oppertunity to invest in a new mobile app. You ask all the usual Dragon’s Den questions, you like the app – it’s clearly got potential. But wait, did you ask about HTML5? Roll VT… [...]
Posted on 18. Apr, 2011 by Simon Heyes.
Since the start of 2011 a lot has changed in the world of search. Many of these changes are likely to shape SEO and PPC strategies for the next few years, and have already started to impact current strategies. Being part of the bigmouthmedia DNA, I know we continually get asked “where is search heading?” [...]