Tag Archives: Multi-Channel Funnnels

Attribution is DEAD! Long Live Audience!

Attribution is DEAD! Long Live Audience!

Posted on 29. Feb, 2012 by .

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Don’t Shoot the Messenger Times are hard. The recession is biting and news is dominated by gloomy headlines forecasting the end of the economic system as we know it. If we are to believe certain less reputable sources we will all be living in a post-apocalyptic dystopia in a matter months. Scary. Economics and politics [...]

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Multi-Channel Funnel Reports in Google Analytics

Posted on 25. Aug, 2011 by .

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Google has announced the full release of Multi-Channel Funnels capability for Google Analytics, which has been in beta since early 2011.  The Multi-Channel Funnel reports provide new levels of campaign insight for advertisers in Google Analytics. A customer’s route prior to a conversion will often include multiple interactions with a range of channels and keywords, [...]

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