Tag Archives: multilingual

Moonpig's Changing Address Format

Right Content, Wrong Context?

Posted on 01. Jun, 2011 by .

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Last week was the International Search Summit London; a conference dedicated to international search marketing, playing host to some of the leading SEO and Paid Search experts from around the globe. The day included eleven hotly debated topics including advanced geo-targeting, behavioural patterns within markets, and even the complex conundrum that is tackling the Chinese [...]

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International Search Global Icons

Why it is Important to Build Trust in International Search Campaigns

Posted on 11. Apr, 2011 by .

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When expanding your search campaign to a new digital marketplace, be it mature like the U.S. or more exotic like Asia or the Middle East, you need to do some groundwork before your website is visible in the target countries. This groundwork covers product research, to see which products actually have potential to convert in [...]

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