Tag Archives: near field communications

The Blooming Potential of Near-Field Communication

The Blossoming Potential of Near Field Communication (NFC) – Part 1

Posted on 09. Aug, 2011 by .

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The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]

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