Tag Archives: nfc
Posted on 19. Mar, 2012 by Simon Heyes.
The GSMA has released a video showcasing the potential of NFC (near field communication) controlled mobile keys. We’ve previous written numerous previous blog posts on the potential of NFC, and this video provides a superb overview of the uses and benefits of NFC mobile keys. The video shows hardware and software performance from access control specialist Assa [...]
Posted on 16. Sep, 2011 by Simon Heyes.
I keep reading articles about how QR codes are coming of age, and their usage is growing. But I can’t help sitting back and thinking “really?“. For the last few years I have been a huge QR code advocate, and I can see the benefits of QR codes for integrating offline and online marketing campaigns. Since the [...]
Posted on 11. Aug, 2011 by Simon Heyes.
The is part two of my post on near-field communication. Part 1 looks at the key players driving NFC forward, and this post looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. So how does near field communication work? As the name of the technology states, it is [...]
Posted on 09. Aug, 2011 by Simon Heyes.
The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]