Tag Archives: olympics
Posted on 10. Sep, 2012 by Daniel Williamson.
The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games. So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the [...]
Posted on 08. Aug, 2012 by Andrew Girdwood.
Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a [...]
Posted on 22. Feb, 2012 by Michael Thomson.
A look at how Twitter squatters (or squitters) have Olympic usernames squatted until 2048. I love the forward thinking minds of digital. Many live their lives by the motto: “if you’re not fast you’re last” It’s a good motto to follow. I have to confess a bad habbit; whenever I hear of a new television [...]