Tag Archives: paid search

Stop forecasting, start optimising

Posted on 13. Jun, 2012 by .

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Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer” keywords ended up being the ones that disappointed in terms of performance, while others outperformed any expectation and prediction? Agency incompetence [...]

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Device Orientation Optimisation

Posted on 01. Aug, 2011 by .

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If you work in paid search or run synergies between organic and paid search, your role has just been made harder with the introduction of device orientation optimisation. Thanks to a blog post on Google Mobile Ads Blog post entitled “A new Google search ads experience for tablet devices” that talks about the rise of [...]

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Structured data opens a ‘can of opportunity’ for paid search

Posted on 15. Mar, 2011 by .

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Structured data is great! It takes information you and I (humanoids) understand, and makes it machine (Matrix style) readable. “Machines” for the topic of this post, search engines, do a good job understanding content. Take Bing and Google for example, they crawl and web and are able to rank documents in an order based on [...]

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