Tag Archives: performance marketing

What is all this data really worth?

Posted on 24. Aug, 2012 by .

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The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]

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Affiliate Networks – Considerations and Processes

Posted on 23. Aug, 2012 by .

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For any affiliate program, choosing the right affiliate network is key. Getting it wrong means that the program won’t prosper and it will be difficult to recruit quality affiliates and drive the program’s growth. So how would you go about deciding which to choose? And how many should you work with? Here are some helpful [...]

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Tailoring Your Digital Marketing Future

Posted on 02. Aug, 2012 by .

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Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]

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The real value of an agency in Affiliate Marketing

Posted on 30. Apr, 2012 by .

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Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]

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LBi bigmouthmedia shortlisted again for the Performance Marketing Awards!

Posted on 13. Mar, 2012 by .

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Thursday 1st March saw the shortlist of the inaugural Performance Marketing Awards (previously A4U Awards) announced; showcasing success across an array of online activity as part of the Affiliate Marketing Industry. Having been shortlisted and rewarded “Highly Commended” in 2011’s Best Agency category, LBi bigmouthmedia are delighted to be shortlisted for a second time in [...]

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Digital Media for Retail in an Economic Downturn

Posted on 02. Jan, 2012 by .

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If you have spent any time following the news recently it is impossible not to notice that it feels as though the world economy coming to a standstill whilst the Eurozone crashes. We have seen one article after the other about the financial debt crisis in Greece, Italy and Spain and about how much UK [...]

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Six controversial affiliate tricks to watch out for

Posted on 08. Aug, 2011 by .

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In last year’s affiliate survey (warning, PDF link) 72% of respondents thought UK networks had a problem with fraudulent traffic. That’s a high figure considering the UK is, arguably, the most advanced affiliate market in the world. The issue of dirty tactics is the limelight again following on from the New Scientist’s report that some [...]

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Online Marketing Show

bigmouths attend Marketing Week’s Online Marketing Show

Posted on 04. Jul, 2011 by .

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Marketing Week live is a well renowned annual conference that brings together marketeers from all over the country.  This year was no different; held at Grand Hall, Olympia the exhibition hall was vast, encompassing all areas including In-Store, Data & Insight.  The key area for us bigmouths however was within the Online Marketing Show area, [...]

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Bigmouthmedia shout out to the A4U Awards

Posted on 06. Jun, 2011 by .

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The bigmouthmedia Performance Marketing Team were delighted to attend this year’s A4U Awards which was hosted at the glamorous Grosvenor Hotel, London. With a nomination in the ‘Best Agency’ category we were all very hopeful and excited for the night ahead; more so for myself as it was my first industry awards ceremony! The night [...]

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Bigmouthmedia shortlisted for A4U Awards

Posted on 28. Mar, 2011 by .

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Bigmouthmedia has been shortlisted for the Best Agency award at the highly respected a4u Awards 2011. Digital marketing company bigmouthmedia, has been shortlisted by judges for the award for Best Agency in recognition of the innovative and dynamic approach taken to campaigns by the Performance Marketing team on behalf of clients. Nomination in such a [...]

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