Tag Archives: ppc

The first mobility Christmas

Posted on 12. Oct, 2012 by .

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Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]

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Stop forecasting, start optimising

Posted on 13. Jun, 2012 by .

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Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer” keywords ended up being the ones that disappointed in terms of performance, while others outperformed any expectation and prediction? Agency incompetence [...]

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The Synergy between SEO and PPC

Posted on 11. May, 2012 by .

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As a proud advocate of all things SEO, sometimes I can find myself overlooking the importance of PPC. For me, the beauty of SEO lies in a site ranking and performing well on merit of the quality of the site, and not by the amount of money a site has spent getting to the top. [...]

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4 things your PPC campaign should never lack

Posted on 13. Apr, 2012 by .

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Forget millions of keywords, forget thousands of pieces of adcopy, here’s 4 things you need to make your paid search campaign successful: 1. An updated product, availability and price feed There’s nothing worse than finding your way to a website only to realize the product you were looking for is out of stock or only available [...]

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Match type strategies

Posted on 21. Mar, 2012 by .

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You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]

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Yahoo & Microsoft Search Alliance

Posted on 13. Feb, 2012 by .

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This time it’s really happening: by the end of Q1 2012 Yahoo and Microsoft will have merged their search technology and services in the UK and France and will work as one search engine with 2 interfaces. From the users perspective not much will change. A combined approximate 9% of users in the UK will [...]

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40+ digital marketing events in the UK

Posted on 10. Feb, 2012 by .

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You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]

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January PPC detox

Posted on 23. Jan, 2012 by .

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January is the month for de-toxing, getting rid of any unhealthy habits developed on and around Christmas, save money and make a fresh start. If you find it too depressing to apply these principals to your personal life, why not apply them to your paid search campaign instead? Step 1: Detox Take a look at data [...]

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Being a new start at bigmouthmedia

Posted on 16. Jan, 2012 by .

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Coming from a corporate background, I was a bit apprehensive about moving my career path towards digital marketing. I mean, I was excited about learning SEO and how it improves a client’s website, but the office oozes a somewhat different atmosphere than the banking sector.  So my first day and I’m told to ‘dress casually’, [...]

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Interested in working for bigmouthmedia ?

Posted on 13. Jan, 2012 by .

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Got a big mouth? Want to be a bigmouth? We’re always looking for bright, hard working and experienced people to join our digital marketing teams in Edinburgh, London and Exeter.  We have a number of roles across our service portfolio, including SEO, PPC, performance marketing and Social Media. You can view all the vacancies on our careers [...]

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