Tag Archives: ppc

No. 17 – SEO Advent Tip

Posted on 17. Dec, 2011 by .

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Welcome to day 17 of the bigmouthmedia SEO Advent Calendar.  You can read day 16 here. SEO and PPC: Let’s Work Together When devising your 2012 marketing strategy, will you opt for pay-per-click (PPC) or SEO? The answer should be both. A Google study which looks at how the number of organic clicks changes when [...]

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Do you know your site has issues? The fight for usability.

Posted on 16. Dec, 2011 by .

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Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there?  Are your users getting what they expect from your site?  Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]

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Keywords: when less is more

Posted on 25. Nov, 2011 by .

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There’s a tendency to evaluate a PPC account by their size: the bigger, the better. How many keywords are you able to manage? How many millions of variations did you think of and have in the account, ready to be searched for, clicked on, bought from? As much as it still sounds quite impressive to [...]

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Search Engine Page Results for

Has the Interflora brand turned into Hoover?

Posted on 30. Sep, 2011 by .

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If you work within digital marketing and more specifically Pay Per Click marketing, you can’t have failed to have seen the press surrounding the court case between Interflora and British retailer Marks and Spencer. In a nutshell it emerged late 2008 that Marks and Spencer had been purchasing variations of the Interflora brand keyword in [...]

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Media integration – Long live the offline world

Posted on 09. Sep, 2011 by .

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Whilst sat on platform B at St Pancras waiting for a very delayed train northbound last night, I couldn’t help but notice the large number of poster positions that were still being used. In an area of the station that didn’t have a mobile signal or wifi, it became clear that there was still very [...]

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Google testing new search header

Posted on 08. Sep, 2011 by .

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Google tests its interface all the time and maybe we should not get too excited every time time it happens. That said; a sign that Google are themselves increasingly interested in a proposed re-design tweak is if the number of people experiment increases. That might be the case for the new “search whitespace” header. Yesterday, [...]

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Tablet Portrait

Device Orientation Optimisation

Posted on 01. Aug, 2011 by .

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If you work in paid search or run synergies between organic and paid search, your role has just been made harder with the introduction of device orientation optimisation. Thanks to a blog post on Google Mobile Ads Blog post entitled “A new Google search ads experience for tablet devices” that talks about the rise of [...]

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Google +1 on a SERP Listing

Google +1 Button First Look

Posted on 01. Jun, 2011 by .

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Google’s long awaited adventure into the world of social sharing buttons is finally here (let’s ignore the previous Google Buzz and Google Notebook attempts). Google +1 Button Sizes After a first look, the Google +1 button sizes seem quite small and restrictive and not as ‘in your face’ and the Tweet button. Google gives four different button [...]

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Yahoo! and Microsoft Search Alliance

Posted on 23. May, 2011 by .

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This year we were expecting the Yahoo! and Microsoft Search Alliance “land” in Europe. A scheme to improve the user experience, as well as making life easier for advertisers and increasing the combined market share, the Search Alliance has successfully gone ahead in the US, with all advertiser accounts migrated between October and November last [...]

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Google Instant Previews PPC

Google Instant Preview for PPC

Posted on 06. May, 2011 by .

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Google has now released Instant Preview for paid search ads: as for natural search results, there is now an option to preview landing pages straight from the search results page. Users will now be able to preview where clicking on the ad will take them, and will pre-qualify ads before clicking on them. It is [...]

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