Tag Archives: ppc
The Future of Search?
Posted on 18. Apr, 2011 by Simon Heyes.
Since the start of 2011 a lot has changed in the world of search. Many of these changes are likely to shape SEO and PPC strategies for the next few years, and have already started to impact current strategies. Being part of the bigmouthmedia DNA, I know we continually get asked “where is search heading?” [...]
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Why it is Important to Build Trust in International Search Campaigns
Posted on 11. Apr, 2011 by Karoline Spiessl.
When expanding your search campaign to a new digital marketplace, be it mature like the U.S. or more exotic like Asia or the Middle East, you need to do some groundwork before your website is visible in the target countries. This groundwork covers product research, to see which products actually have potential to convert in [...]
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Google’s +1 – What’s the deal?
Posted on 31. Mar, 2011 by Sandra D'Onofrio.
So it’s official: Google has launched a major new feature to its search functionality, called +1, designed to act as a recommendation with shared social connections in a similar way to Facebook’s ‘Like’ button. So far this nifty feature is available only to users in the US who have opted-in to the beta Google experiment [...]
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Structured data opens a ‘can of opportunity’ for paid search
Posted on 15. Mar, 2011 by Michael Thomson.
Structured data is great! It takes information you and I (humanoids) understand, and makes it machine (Matrix style) readable. “Machines” for the topic of this post, search engines, do a good job understanding content. Take Bing and Google for example, they crawl and web and are able to rank documents in an order based on [...]
