Tag Archives: real time

Google Anounces Launch of Premium And Real-Time Reporting

Posted on 30. Sep, 2011 by .

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Google Analytics Premium Google today announced the release of Google Analytics Premium in the UK, US and Canada. A paid-for analytics solution aimed at enterprise clients, Premium offers dedicated processing power, increased data collection, and downloadable unsampled reports, all of which aim to service the specific needs of larger organisations whose sites generate large volumes of traffic (up to [...]

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Real Time Bidding

Posted on 21. Apr, 2011 by .

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Last Friday I attended the NMA Live conference in London on Real Time Bidding. It was an opportunity to inform and educate those within the industry about exactly what Real Time Bidding (RTB) is all about, what role it’s going to play in the future of Display Advertising, and what it can do for advertisers [...]

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