Tag Archives: retail

Social-commerce

Retail Advertising in a New World of Commerce

Posted on 25. Jun, 2012 by .

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I read an interesting article recently about Pinterest & the role it might play in the social commerce sphere. There’s no denying that Pinterest has become an instant phenomenon, crossing the 10 million monthly visits mark in the US faster than any site in history, so the idea that it might become a major social [...]

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product comparison within shopping basket

Support Product Comparison within Shopping Baskets

Posted on 04. Apr, 2012 by .

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We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]

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Pinterest Cuteness Board - Puppy hugging teddy

Pinterest: Already a Major Social Player

Posted on 03. Feb, 2012 by .

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The newest name merge to enter the social media arena hit my radar about six months ago. The platform is called Pinterest, and allegedly drives more traffic than Google+, LinkedIn and YouTube combined. Pinterest comes from combining Pin and Interests, with the idea being that you ‘pin’ and ‘repin’ visual things you find interesting, or that [...]

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Digital Media for Retail in an Economic Downturn

Posted on 02. Jan, 2012 by .

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If you have spent any time following the news recently it is impossible not to notice that it feels as though the world economy coming to a standstill whilst the Eurozone crashes. We have seen one article after the other about the financial debt crisis in Greece, Italy and Spain and about how much UK [...]

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No. 7 – SEO Advent Tip

Posted on 07. Dec, 2011 by .

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Day 7 of the bigmouthmedia SEO Advent Calendar. You can read day 6 here. Making Gamification Work for You This year has seen a new buzz-word kid swagger into town. 2011 has seen the rise in popularity of “gamification” – the process of adding game mechanics and dynamics to sites and services. While there has [...]

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British Airways Mobile Boarding Pass QR Code

The Blossoming Potential of Near Field Communication (NFC) – Part 2

Posted on 11. Aug, 2011 by .

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The is part two of my post on near-field communication. Part 1 looks at the key players driving NFC forward, and this post looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. So how does near field communication work? As the name of the technology states, it is [...]

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iPad 2 used for user testing

iPad User Testing: tech set-up and planning considerations

Posted on 06. Jul, 2011 by .

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We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]

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Google Analytics Reveals Multi Channel Funnels

Posted on 20. Apr, 2011 by .

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*”Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for a full launch.”* So, Google [...]

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