Tag Archives: reviews

Review Centre has a fake review problem but is not alone...

Lost your reviews? It’s probably best keep that to yourself.

Posted on 05. Sep, 2012 by .

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Fake reviews, also known as deceptive opinion spam, is a growing problem. There’s a huge temptation for businesses of all sizes and types to use sock puppet profiles to publish fake reviews for their products and services as well as those of their competitors.   Recently, there has been considerable unrest over Google’s removal of customer reviews from certain [...]

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How Google is destroying trust in its own results

Posted on 12. Apr, 2012 by .

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Google is showing more sites with Rich Snippets review data in its results. It allows sites to use structured markup to code customer review statistics on their pages. This is all well and good except that site owners have started to take liberties.   What Google appears to think users say on seeing rich snippets such [...]

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