Tag Archives: rtb
Facebook Re-targeting: What does it mean for advertisers?
Posted on 24. Sep, 2012 by Jessica Burton.
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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]
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Real Time Bidding
Posted on 21. Apr, 2011 by Paul McKenna.
Last Friday I attended the NMA Live conference in London on Real Time Bidding. It was an opportunity to inform and educate those within the industry about exactly what Real Time Bidding (RTB) is all about, what role it’s going to play in the future of Display Advertising, and what it can do for advertisers [...]
