Tag Archives: Search
Posted on 12. Oct, 2012 by Andrew Girdwood.
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]
Posted on 17. Sep, 2012 by Kirsty Hulse.
BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. How to be a better [...]
Posted on 15. Aug, 2012 by Gerard Brady.
Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]
Posted on 13. Aug, 2012 by Michael Thomson.
Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase, I couldn’t quite understand why. Reviews and content didn’t swallow well as a reason. They are Google, but not really ‘Google’. I soon remembered [...]
Posted on 02. Aug, 2012 by Gerard Brady.
Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]
Posted on 11. Jul, 2012 by Isabelle Herlt.
Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]
Posted on 29. Jun, 2012 by Emma Dunn.
Shareability is a hugely popular buzzword in online marketing nowadays. Ever since THAT Google update (I’ll give you a hint – begins with a P, ends with ANDA) the game has well and truly changed and the time has come to shake things up.
Posted on 13. Jun, 2012 by Sandra D'Onofrio.
Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer” keywords ended up being the ones that disappointed in terms of performance, while others outperformed any expectation and prediction? Agency incompetence [...]
Posted on 11. Jun, 2012 by Calum Shepherd.
The blending of Bing and Facebook to create a well-rounded social search experience has been well documented, with the most recent announcement for the US seeing this develop further still. These recent changes included the ability to get a 2nd opinion from friend’s right within your results pages. Google have been seen to heavily push [...]
Posted on 11. Jun, 2012 by Gerard Brady.
With the regular changes to Google over the past number of months, Webmasters are persistently making changes to their sites far more regularly than ever before. As you can imagine, this means an ever increasing workload! But is this a good or bad thing? Definitely a good thing When something like this is put to [...]