Tag Archives: Search
A little search competition could go a long way toward quality content
Posted on 23. Apr, 2012 by Jason Morton.
OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]
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Can we avoid creating an SEO monster?
Posted on 19. Apr, 2012 by Andrew Girdwood.
Yesterday was the first ionSearch conference. Google gifted the conference with big news and there was certainly a buzz. Imagine a conference in which SEOs spent a lot of time discussing how to remove links and whether they should. Just at the end of last month Google successfully cracked down on link networks. These are [...]
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4 things your PPC campaign should never lack
Posted on 13. Apr, 2012 by Sandra D'Onofrio.
Forget millions of keywords, forget thousands of pieces of adcopy, here’s 4 things you need to make your paid search campaign successful: 1. An updated product, availability and price feed There’s nothing worse than finding your way to a website only to realize the product you were looking for is out of stock or only available [...]
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How Google is destroying trust in its own results
Posted on 12. Apr, 2012 by Richard Falconer.
Google is showing more sites with Rich Snippets review data in its results. It allows sites to use structured markup to code customer review statistics on their pages. This is all well and good except that site owners have started to take liberties. What Google appears to think users say on seeing rich snippets such [...]
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Extensions, Add-ons and Digital Crutches
Posted on 23. Mar, 2012 by Sam Crosby.
Browsers. I’ve poked my head in a few. There have been hundreds of different browsers since Nexus (originally WorldWideWeb) over two decades ago. We’ve been to the Opera and spritzed on the Lynx. We’ve taken a dive with Sea Monkey and been on Safari. We’ve Konquered, Weaseled, Voyaged and Flocked.
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Sex, Drugs and SEO: Or, why I need to stop paying attention to algorithm updates
Posted on 22. Mar, 2012 by Jason Morton.
Rock and Roll. The primary reason anyone pays attention to the SXSW quasi-festival held each year in the haven of the cool known as Austin, Texas. At its heart, SXSW has been known as a place to learn about the Next Big Thing, typically in music. Being naturally predisposed to consuming every last little bit [...]
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Match type strategies
Posted on 21. Mar, 2012 by Sandra D'Onofrio.
You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]
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Yahoo & Microsoft Search Alliance
Posted on 13. Feb, 2012 by Sandra D'Onofrio.
This time it’s really happening: by the end of Q1 2012 Yahoo and Microsoft will have merged their search technology and services in the UK and France and will work as one search engine with 2 interfaces. From the users perspective not much will change. A combined approximate 9% of users in the UK will [...]
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So Fresh, So Clean
Posted on 10. Feb, 2012 by Gerard Brady.
With the recent Panda and Search Quality Updates by Google, “how do you plan to stay ahead of the curve?” Read on to get some ideas on how you should be continually adapting to these changes. In recent weeks we have seen yet another Panda roll out across the globe either have a massive increase [...]
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40+ digital marketing events in the UK
Posted on 10. Feb, 2012 by Andrew Girdwood.
You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]
