Tag Archives: Search

January PPC detox

Posted on 23. Jan, 2012 by .

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January is the month for de-toxing, getting rid of any unhealthy habits developed on and around Christmas, save money and make a fresh start. If you find it too depressing to apply these principals to your personal life, why not apply them to your paid search campaign instead? Step 1: Detox Take a look at data [...]

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Starbucks vs Hugo Boss Avatar Comparison

Optimising Avatars and Logotypes for Search & Social

Posted on 20. Jan, 2012 by .

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Google and Facebook are the most visited websites in the world, according to Alexa [1]. They both present the opportunity to brand your digital operation with avatars in Google Search, Plus Your World and Facebook’s Wall, but are you optimising your avatar to its best ability, and how do logotypes influence the process? Owned media [...]

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Job Posting Mark-Up

No. 1 – SEO Advent Tip

Posted on 01. Dec, 2011 by .

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Welcome to the bigmouthmedia SEO Advent Calendar. Where you might not get a piece of chocolate but you’ll still get a bite sized treat. Job Posting Mark-Up: It’s a good job we’ve got Schema You might have seen all the increased chatter about the schema.org markup and the impact it’s having on the appearance of [...]

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SEO christmas gift

A big gift from a bigmouth! Happy festive greetings to all

Posted on 30. Nov, 2011 by .

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This year bigmouthmedia would like to present an advent calendar full of treats that matter to you all most. Yep, you guessed it – some lovely SEO tips!

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Keywords: when less is more

Posted on 25. Nov, 2011 by .

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There’s a tendency to evaluate a PPC account by their size: the bigger, the better. How many keywords are you able to manage? How many millions of variations did you think of and have in the account, ready to be searched for, clicked on, bought from? As much as it still sounds quite impressive to [...]

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The Need For Speed

Posted on 24. Nov, 2011 by .

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Google recently let slip that speed matters. But some tech pundits aren’t convinced. Read on for my thoughts on why there’s a real need … for speed. Does speed matter? Just a few days ago, Google admitted that speed matters – just as it launched a custom analytics report measuring page speeds and their impacts. [...]

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Google IDN site search results

Search engine support for IDNs still problematic

Posted on 16. Nov, 2011 by .

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Internationalised Domain Names (IDNs) went live last year, finally allowing site owners in countries which don’t use the Latin alphabet (for example, Arabic or Cyrillic) to create websites without Latin characters in their URLs. Last year we twice reviewed how search engines were coping with the introduction of Internationalised Domain Names – unfortunately, the answer [...]

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The social hilltop algorithm

Posted on 11. Nov, 2011 by .

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I feel like a post like this needs to begin with a disclaimer. I suppose in the ideal world disclaimers should not be necessary but there has been plenty of conversations recently about skill shortages in SEO and the tendency for too many account managers to consider themselves experts just because the keep up to [...]

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SEOitus 1. An abnormal obsession or fixation with search engine optimisation 2. Compulsive preoccupation with anything related to search. Related terms: SEO narcissism

Do you have SEOitus?

Posted on 10. Oct, 2011 by .

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The other day I rang my colleague Andrew about some settings on our blog. I had been checking if one of my posts that day had been indexed yet by Google. I was surprised that it hadn’t been yet and started looking at some other posts that day as well as earlier ones. This was [...]

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PageRank taken from 3rd party

Is Google PageRank dead, or is the search giant just having a laugh?

Posted on 06. Oct, 2011 by .

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As internet marketers woke up today and checked their PageRank through their favourite third party tool they could all hear a collective pin drop as they saw the PageRank 6 go to a whopping PageRank nil. In reality no internet marketer worth their salt does this and I feel for those whose hearts leapt at [...]

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