Tag Archives: Search

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Reciprocal Shares, Likes and +1′s to Replace the Link Exchange?

Posted on 30. Sep, 2011 by .

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For years websites have exchanged links with one another to enhance their search engine rankings, but are we about to see reciprocal shares, likes and +1′s replace the reciprocal link exchange. Back in the early days of search, reciprocal linking between websites was a worthy tactic to enhance ones websites rankings. That was until Google [...]

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A Rich (Snippets) History

Posted on 26. Sep, 2011 by .

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Google appears to be releasing new types of Rich Snippets at an increasing rate.  Rich snippets were officially launched in May 2009 and after that initial launch it was a full eight months before any new types were released (events).  In the last 5 months Google has launched 4 new types of snippets based on structured [...]

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Media integration – Long live the offline world

Posted on 09. Sep, 2011 by .

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Whilst sat on platform B at St Pancras waiting for a very delayed train northbound last night, I couldn’t help but notice the large number of poster positions that were still being used. In an area of the station that didn’t have a mobile signal or wifi, it became clear that there was still very [...]

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Google testing new search header

Posted on 08. Sep, 2011 by .

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Google tests its interface all the time and maybe we should not get too excited every time time it happens. That said; a sign that Google are themselves increasingly interested in a proposed re-design tweak is if the number of people experiment increases. That might be the case for the new “search whitespace” header. Yesterday, [...]

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Actually Useful SEO Tools

Posted on 12. Jul, 2011 by .

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There are a million and one useless SEO tools, a quick search will tend to turn up any number of Firefox plugins which will happily ruin your browser with keyword densities, PageRank and Alexa scores.  Often these “tools” will slow down your browser and collect your private information, providing little actual SEO value to you. [...]

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Will Google+ make waves?

Posted on 29. Jun, 2011 by .

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Google are showing they aren’t planning on giving up making their dent in the social scene by announcing their most recent attempt: Google+. What is it? Google+ is “real-life sharing, rethought for the web” according to the Twitter profile. This new project comes after the not so successful attempts at online collaboration and aggregation with Google Wave [...]

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A Search Engine’s View of Eric Ward’s “Key Problems With Current Social Link Graph Signals”

Posted on 24. Jun, 2011 by .

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Filtering the mass of Google Reader subscriptions by magic for my daily consumption of digital, I was presented with a post from Eric Ward on Search Engine Land entitled “Key Problems with Social Link Graph Signals“. For those who do not know Eric Ward personally, like me, he has been in the link building and [...]

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Your Web History in Google Social Search Results

Posted on 16. Jun, 2011 by .

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While scouring the web for new content to consume, I noticed my pretty little face appear in the search results under a website I had just visited with a “You visited this page on…” message. I opt-in to Google Social Search, so I initially thought little of it. There are tons of Google experiments going [...]

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Google +1 on a SERP Listing

Google +1 Button First Look

Posted on 01. Jun, 2011 by .

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Google’s long awaited adventure into the world of social sharing buttons is finally here (let’s ignore the previous Google Buzz and Google Notebook attempts). Google +1 Button Sizes After a first look, the Google +1 button sizes seem quite small and restrictive and not as ‘in your face’ and the Tweet button. Google gives four different button [...]

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Yahoo! and Microsoft Search Alliance

Posted on 23. May, 2011 by .

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This year we were expecting the Yahoo! and Microsoft Search Alliance “land” in Europe. A scheme to improve the user experience, as well as making life easier for advertisers and increasing the combined market share, the Search Alliance has successfully gone ahead in the US, with all advertiser accounts migrated between October and November last [...]

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