Tag Archives: SEO
The Synergy between SEO and PPC
Posted on 11. May, 2012 by Hannah Murray.
As a proud advocate of all things SEO, sometimes I can find myself overlooking the importance of PPC. For me, the beauty of SEO lies in a site ranking and performing well on merit of the quality of the site, and not by the amount of money a site has spent getting to the top. [...]
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Making finance content Pinteresting
Posted on 30. Apr, 2012 by Jenna Mclauchlan.
After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]
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A little search competition could go a long way toward quality content
Posted on 23. Apr, 2012 by Jason Morton.
OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]
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Can we avoid creating an SEO monster?
Posted on 19. Apr, 2012 by Andrew Girdwood.
Yesterday was the first ionSearch conference. Google gifted the conference with big news and there was certainly a buzz. Imagine a conference in which SEOs spent a lot of time discussing how to remove links and whether they should. Just at the end of last month Google successfully cracked down on link networks. These are [...]
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Using Infographics for SEO
Posted on 18. Apr, 2012 by Sarah Hatliff.
They say a picture is worth a thousand words, but is it worth a thousand links? Infographics have become a very powerful tool for brands to engage with online consumers. Images generally have less of an SEO impact than text, however a carefully designed and compelling infographic can generate substantial and valuable inbound links to the [...]
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Blogging: Bridging the Digital Skills Gap?
Posted on 02. Apr, 2012 by Jodi Mullen.
The digital skills gap has dominated the agendas of both government and big business in the UK in 2012. Can blogging help to address our education system’s shortcomings?
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Extensions, Add-ons and Digital Crutches
Posted on 23. Mar, 2012 by Sam Crosby.
Browsers. I’ve poked my head in a few. There have been hundreds of different browsers since Nexus (originally WorldWideWeb) over two decades ago. We’ve been to the Opera and spritzed on the Lynx. We’ve taken a dive with Sea Monkey and been on Safari. We’ve Konquered, Weaseled, Voyaged and Flocked.
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Sex, Drugs and SEO: Or, why I need to stop paying attention to algorithm updates
Posted on 22. Mar, 2012 by Jason Morton.
Rock and Roll. The primary reason anyone pays attention to the SXSW quasi-festival held each year in the haven of the cool known as Austin, Texas. At its heart, SXSW has been known as a place to learn about the Next Big Thing, typically in music. Being naturally predisposed to consuming every last little bit [...]
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Google News: How to join the party
Posted on 13. Mar, 2012 by Jonny Gordon.
It might look like the larger sites are the only one’s getting an invite to the Google News shindig, but thankfully there are quite a few things you can do to help your chances of getting in. If you don’t ask you don’t get Sometimes all you have to do is ask. Whilst Google’s algorithm [...]
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SES 2012: Local and Social
Posted on 23. Feb, 2012 by Andrew Girdwood.
It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]
