Tag Archives: SEO

Facebook Fan Page Referrals Decreasing from Search

Posted on 11. Jun, 2012 by .

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The blending of Bing and Facebook to create a well-rounded social search experience has been well documented, with the most recent announcement for the US seeing this develop further still. These recent  changes included the ability to get a 2nd opinion from friend’s right within your results pages. Google have been seen to heavily push [...]

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Panda and Penguin

Is your to do list expanding?

Posted on 11. Jun, 2012 by .

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With the regular changes to Google over the past number of months, Webmasters are persistently making changes to their sites far more regularly than ever before. As you can imagine, this means an ever increasing workload! But is this a good or bad thing? Definitely a good thing When something like this is put to [...]

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You can’t pay your taxes with free lipstick samples

Posted on 01. Jun, 2012 by .

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I stole the title of this blog post from Kevin. Kevin works in a department in LBi bigmouthmedia that is entirely dedicated  to working with bloggers. Hopefully the concept does not sound strange; outreach experts are increasingly common in adland. Agencies have a number of reasons for getting in touch with bloggers. The outreach might [...]

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Taking Video SEO to the Next Level

Posted on 31. May, 2012 by .

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Online video is one of the best and most accessible forms of digital content for appealing to a mass audience. Whether it’s a “how-to” vidcast series or a 30 second viral advert, each video uploaded to YouTube and competitors like Vimeo and Dailymotion are powerful little seeds of information that can help boost SEO link [...]

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Google (not provided): 6 months on

Posted on 28. May, 2012 by .

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Last year’s introduction of SSL encryption led to the creation of a mine field of keyword consuming data “black holes”, much to the dismay of SEO professionals everywhere. Six months on, Google’s (not provided) is still creating a commotion throughout the digital world. Right from its initial announcement, the introduction of SSL encryption has generated [...]

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The Synergy between SEO and PPC

Posted on 11. May, 2012 by .

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As a proud advocate of all things SEO, sometimes I can find myself overlooking the importance of PPC. For me, the beauty of SEO lies in a site ranking and performing well on merit of the quality of the site, and not by the amount of money a site has spent getting to the top. [...]

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Making finance content Pinteresting

Posted on 30. Apr, 2012 by .

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After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]

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A little search competition could go a long way toward quality content

Posted on 23. Apr, 2012 by .

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OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]

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Can we avoid creating an SEO monster?

Posted on 19. Apr, 2012 by .

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Yesterday was the first ionSearch conference. Google gifted the conference with big news and there was certainly a buzz. Imagine a conference in which SEOs spent a lot of time discussing how to remove links and whether they should. Just at the end of last month Google successfully cracked down on link networks. These are [...]

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Infographic of Infographics

Using Infographics for SEO

Posted on 18. Apr, 2012 by .

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They say a picture is worth a thousand words, but is it worth a thousand links? Infographics have become a very powerful tool for brands to engage with online consumers. Images generally have less of an SEO impact than text, however a carefully designed and compelling infographic can generate substantial and valuable inbound links to the [...]

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