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product comparison within shopping basket

Support Product Comparison within Shopping Baskets

Posted on 04. Apr, 2012 by .

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We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]

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