Tag Archives: site-average

Industry Standard Conversion Rates – Do they exist?

Posted on 21. Sep, 2011 by .


Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates.  Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable.  Sadly, is not quite as simple as that. To [...]

Continue Reading

Comparing Bounce Rates

Industry Standard Bounce Rates

Posted on 17. Aug, 2011 by .


Our client’s often ask us ‘Is there an industry standard bounce rate?’  To be fair, it is a reasonable question to ask.  I wish we could say ‘yes, your site is performing above the standard’, or ‘unfortunately your site is falling below the standard bounce rate’, however, at the risk of disappointing anyone, our answer [...]

Continue Reading