Tag Archives: social media
What is Community Management?
Posted on 19. Oct, 2012 by Claire Connachan.
Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d [...]
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LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo
Posted on 17. Oct, 2012 by Michael Thomson.
Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]
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Why I broke up with Facebook
Posted on 19. Sep, 2012 by Anne Ratigan.
Facebook and I met about five or six years ago. At first everything was great. We’d meet occasionally, have some fun, share photos and talk about friends. Over the years though something changed, at times things got a bit stalker-ish, a bit intrusive and even rather dull. Like any relationship we’ve had our ups and [...]
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10 Of The Best New Twitter Header Images
Posted on 19. Sep, 2012 by Simon Heyes.
Yesterday Twitter announced that they were making a few changes to the profile layout. In a move designed to improve the Twitter experience across multiple platforms and devices, Twitter introduced a new header photo – a tactic both Facebook and Google+ employed over the last 18 months. As with any image based social platform change, [...]
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My Perception of Social Media
Posted on 14. Sep, 2012 by Kris Robb.
I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. [...]
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How Olympic Partners performed in the “World’s First Social Games”
Posted on 10. Sep, 2012 by Daniel Williamson.
The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games. So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the [...]
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Tailoring Your Digital Marketing Future
Posted on 02. Aug, 2012 by Gerard Brady.
Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]
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Content for starting conversations
Posted on 01. Aug, 2012 by Liam McClure.
In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]
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An overview of Tuenti
Posted on 16. Jul, 2012 by Sonia Camarasa.
Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young [...]
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Top Tips for Creating Shareable Content
Posted on 29. Jun, 2012 by Emma Dunn.
Shareability is a hugely popular buzzword in online marketing nowadays. Ever since THAT Google update (I’ll give you a hint – begins with a P, ends with ANDA) the game has well and truly changed and the time has come to shake things up.
