Tag Archives: social media

Has @Sweden’s democratic Social Media experiment paid off?

Posted on 15. Jun, 2012 by .

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Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]

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You can’t pay your taxes with free lipstick samples

Posted on 01. Jun, 2012 by .

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I stole the title of this blog post from Kevin. Kevin works in a department in LBi bigmouthmedia that is entirely dedicated  to working with bloggers. Hopefully the concept does not sound strange; outreach experts are increasingly common in adland. Agencies have a number of reasons for getting in touch with bloggers. The outreach might [...]

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Fadebook?

Posted on 25. May, 2012 by .

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  So the long-awaited Facebook IPO is here amidst what appears to have been quite a tumultuous week for the company, with first GM announcing that they were cancelling $10 million in advertising on the platform and then within 2 days of the IPO, close to 20% of the initial share price being wiped off [...]

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Do Twitter trends reflect the state of the world? Let’s hope not.

Posted on 16. May, 2012 by .

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As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]

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Blogger events: What’s the deal?

Posted on 03. May, 2012 by .

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  Blogger events have definitely become one of the latest big things in digital, and that might be a bit of a head-scratcher to some parts of the SEO world. After all, if you factor in the cost of the venue, the drinks and canapés, the giftbags, the creative effort, the sheer amount of time [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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Google+ Hot keys

10 Handy Social Media Tips for Spring

Posted on 19. Apr, 2012 by .

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Regardless of whether or not you work in digital marketing, you will have used Facebook, Google+, Twitter, Instagram, URL shorteners, or a combination of different Social Media platforms. Many of the posts we write on this blog are designed for people in the digital marketing community, so I wanted to break from the norm and [...]

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Image content is the future of social networking

Posted on 17. Apr, 2012 by .

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The hot topic over the past couple of weeks has been the purchase of Instagram by Facebook for $1billion. Photo sharing app Instagram was launched in October 2010 exclusivity for iPhone users, only launching its Android version of the app into the Android Market in the first week of April this year. As most will [...]

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Google+ Cover Photo

New Google+ Enhancements

Posted on 11. Apr, 2012 by .

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Google have today announced a change to their Google+ platform which, from first impressions, certainly looks a little more stand out than their current design, even if it is a closer shift towards Facebook’s current layout. Google hope that the changes make it easier to use and nicer to look at, but most importantly, accelerate thier efforts [...]

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Blogging: Bridging the Digital Skills Gap?

Posted on 02. Apr, 2012 by .

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The digital skills gap has dominated the agendas of both government and big business in the UK in 2012. Can blogging help to address our education system’s shortcomings?

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