Tag Archives: Social

Generation Z

LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Posted on 17. Oct, 2012 by .

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Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]

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Deloitte House at the Olympic Village

How Olympic Partners performed in the “World’s First Social Games”

Posted on 10. Sep, 2012 by .

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The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games.  So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the [...]

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Why Mobile Optimisation is Essential for Social & Sharing

Why Mobile Optimisation is Essential for Social & Sharing

Posted on 17. Aug, 2012 by .

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There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]

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Has @Sweden’s democratic Social Media experiment paid off?

Posted on 15. Jun, 2012 by .

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Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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Infographic of Infographics

Using Infographics for SEO

Posted on 18. Apr, 2012 by .

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They say a picture is worth a thousand words, but is it worth a thousand links? Infographics have become a very powerful tool for brands to engage with online consumers. Images generally have less of an SEO impact than text, however a carefully designed and compelling infographic can generate substantial and valuable inbound links to the [...]

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Social TV

Do hashtags on TV bridge the gap to online conversation?

Posted on 28. Mar, 2012 by .

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It is safe to say we have all seen a rise in ‘social TV’ over the past 6 months. Whether it is Facebook or Twitter pages being promoted alongside ads during television breaks, or Twitter handles being shown during programmes, we have all been subject to this new type of digital media in some format. [...]

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SES 2012: Local and Social

SES 2012: Local and Social

Posted on 23. Feb, 2012 by .

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It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]

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WebRTC Icon

WebRTC Could Improve Empathy in Social Media

Posted on 30. Jan, 2012 by .

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A look at how developments in WebRTC could improve empathy in social media, and specifically customer relations. I recently learned that Google is building WebRTC into Chrome, and trying to get Mozilla and Opera on-board too. WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. [...]

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Competitions and Social Media

Posted on 24. Jan, 2012 by .

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These days, it seems like everyone who’s anyone is running an online competition. Love football? Answer these questions on our Facebook page for free tickets to your favourite match. Adore food? Tweet us your pictures to win a cooking session with an acclaimed chef.  From a quick look at my personalised Facebook advert feed I [...]

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