Tag Archives: Social
KISS and the Three Cons Test. Breaking down Social Analytics.
Posted on 27. Apr, 2012 by Edward East.
Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean? This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]
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Using Infographics for SEO
Posted on 18. Apr, 2012 by Sarah Hatliff.
They say a picture is worth a thousand words, but is it worth a thousand links? Infographics have become a very powerful tool for brands to engage with online consumers. Images generally have less of an SEO impact than text, however a carefully designed and compelling infographic can generate substantial and valuable inbound links to the [...]
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Do hashtags on TV bridge the gap to online conversation?
Posted on 28. Mar, 2012 by Cameron Clark.
It is safe to say we have all seen a rise in ‘social TV’ over the past 6 months. Whether it is Facebook or Twitter pages being promoted alongside ads during television breaks, or Twitter handles being shown during programmes, we have all been subject to this new type of digital media in some format. [...]
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SES 2012: Local and Social
Posted on 23. Feb, 2012 by Andrew Girdwood.
It is the last day here at Search Engine Strategies London. It’s been busy. High profile American SEO and blogger Lee Odden compiled a list of 45 SEO and Social Media tools mentioned in just one session. Europen search blog State of Search has put together strong coverage of the ‘Meaningful SEO Metrics’ and Microsoft [...]
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WebRTC Could Improve Empathy in Social Media
Posted on 30. Jan, 2012 by Michael Thomson.
A look at how developments in WebRTC could improve empathy in social media, and specifically customer relations. I recently learned that Google is building WebRTC into Chrome, and trying to get Mozilla and Opera on-board too. WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. [...]
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Competitions and Social Media
Posted on 24. Jan, 2012 by Georgia Artus.
These days, it seems like everyone who’s anyone is running an online competition. Love football? Answer these questions on our Facebook page for free tickets to your favourite match. Adore food? Tweet us your pictures to win a cooking session with an acclaimed chef. From a quick look at my personalised Facebook advert feed I [...]
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Optimising Avatars and Logotypes for Search & Social
Posted on 20. Jan, 2012 by Michael Thomson.
Google and Facebook are the most visited websites in the world, according to Alexa [1]. They both present the opportunity to brand your digital operation with avatars in Google Search, Plus Your World and Facebook’s Wall, but are you optimising your avatar to its best ability, and how do logotypes influence the process? Owned media [...]
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No. 3 – SEO Advent Tip
Posted on 03. Dec, 2011 by Ally Steele.
Day 3 of the bigmouthmedia SEO Advent Calendar. You can read day 2 here. Social Media considerations for SEO Social media is becoming more and more ingrained in today’s society. You may find that it is mostly used for finding funny videos of cats, telling your mates how you’re not a fan of Mondays and [...]
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Blogging for Google Fresh …
Posted on 30. Nov, 2011 by Natalie Hamilton.
Forget Panda. Google’s latest algo overhaul – Google Fresh – means that well written, well-timed and regularly updated blogs and news services are more valuable than ever before. If you’re not blogging already, read on for 4 ways to get fresh with blogging and more about Caffeine, Fresh and how search is shifting.
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Google Using Gmail to Increase Author Annotations
Posted on 28. Oct, 2011 by Michael Thomson.
With 260 million Gmail users worldwide [1], it’s obvious why Google allows email to be used in verifying authors of content; to increase the produce of social search annotations. Today Google announced that authors can claim content via email. Simply link your email address from content you’ve authored and verify that email account via your [...]
