Tag Archives: strategy

Optimisation Skills

Building a Conversion Optimisation Team

Posted on 12. Oct, 2012 by .

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Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]

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Data Informed Web Design

Posted on 03. Aug, 2012 by .

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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Fadebook?

Posted on 25. May, 2012 by .

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  So the long-awaited Facebook IPO is here amidst what appears to have been quite a tumultuous week for the company, with first GM announcing that they were cancelling $10 million in advertising on the platform and then within 2 days of the IPO, close to 20% of the initial share price being wiped off [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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SEO Strategy Questions

19 Questions you need to be asking to form an effective SEO Strategy

Posted on 09. Jan, 2012 by .

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Whether you are working on SEO in house, in an agency or have appointed an agency to help with your SEO efforts there are certain questions that MUST be asked and answered in order to put together a robust SEO strategy. This post looks at 19 of the questions you need to be asking or [...]

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