Tag Archives: testing

Optimisation Skills

Building a Conversion Optimisation Team

Posted on 12. Oct, 2012 by .

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Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]

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unique but useless fork, illustrating the point of usefulness over design

Be Useful, Be Unique!

Posted on 04. Jul, 2012 by .

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There are a number of ways to have your eyes opened to a subject and not all of them are fun, but my work experience with the User Experience department at LBi has been on the ‘waking up with the sun shining on your face and a Guardian at the foot of your bed’ scale [...]

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