Tag Archives: twitter
The first mobility Christmas
Posted on 12. Oct, 2012 by Andrew Girdwood.
Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]
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10 Of The Best New Twitter Header Images
Posted on 19. Sep, 2012 by Simon Heyes.
Yesterday Twitter announced that they were making a few changes to the profile layout. In a move designed to improve the Twitter experience across multiple platforms and devices, Twitter introduced a new header photo – a tactic both Facebook and Google+ employed over the last 18 months. As with any image based social platform change, [...]
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Why Mobile Optimisation is Essential for Social & Sharing
Posted on 17. Aug, 2012 by Darcie Tanner.
There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]
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Tailoring Your Digital Marketing Future
Posted on 02. Aug, 2012 by Gerard Brady.
Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]
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Content for starting conversations
Posted on 01. Aug, 2012 by Liam McClure.
In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]
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Has @Sweden’s democratic Social Media experiment paid off?
Posted on 15. Jun, 2012 by Emily Puddephatt.
Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]
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Do Twitter trends reflect the state of the world? Let’s hope not.
Posted on 16. May, 2012 by Sam Leach.
As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]
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KISS and the Three Cons Test. Breaking down Social Analytics.
Posted on 27. Apr, 2012 by Edward East.
Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean? This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]
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What is Instagram and what’s all the fuss?
Posted on 25. Apr, 2012 by Richard Eckles.
Instagram is a mobile photo sharing app. Some might say it’s a micro blogging site for users to share their life through photos, in a similar way that Twitter does with words. Of course it is the simplicity of Instagram as a concept that has gained it such huge success since launching in October 2010. [...]
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10 Handy Social Media Tips for Spring
Posted on 19. Apr, 2012 by Simon Heyes.
Regardless of whether or not you work in digital marketing, you will have used Facebook, Google+, Twitter, Instagram, URL shorteners, or a combination of different Social Media platforms. Many of the posts we write on this blog are designed for people in the digital marketing community, so I wanted to break from the norm and [...]
