Tag Archives: usability
So, what does a User Experience Architect actually do?
Posted on 08. May, 2012 by Amy McInnes.
A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]
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Support Product Comparison within Shopping Baskets
Posted on 04. Apr, 2012 by Sarah Curds.
We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]
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The Balance between Choice and Perceived Control
Posted on 07. Mar, 2012 by Amy McInnes.
A foundation for good usability? When faced by too much choice we are shown to make fewer decisions. Why? The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]
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The role of usability in Mobile Marketing
Posted on 20. Jan, 2012 by Amy McInnes.
2012 has truly embraced the age of mobile. Any company wishing to compete in the mobile market place faces certain challenges ahead. With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed. In this new era, [...]
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No. 20 – SEO Advent Tip
Posted on 20. Dec, 2011 by Sarah Curds.
Day 20 of the bigmouthmedia SEO Advent Calendar. You can read day 19 here. Align SEO and Usability to Improve Web Performance It will be no surprise to our regular blog followers that bigmouthmedia firmly believe SEO without Usability (and vica versa) is, quite frankly, illogical. Here are some reasons why: Both are attributes of [...]
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Do you know your site has issues? The fight for usability.
Posted on 16. Dec, 2011 by Amy McInnes.
Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there? Are your users getting what they expect from your site? Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]
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No. 9 – SEO Advent Tip
Posted on 09. Dec, 2011 by Karoline Spiessl.
Day 9 of the bigmouthmedia SEO Advent Calendar. You can read day 8 here. Site navigation for search engines and users The navigation on a website is not only important to users to find what they are looking for on a website, but also to search engines as it allows them to understand where a [...]
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Has Google pulled a Facebook with Reader?
Posted on 03. Nov, 2011 by Jason Morton.
Mountain View’s design might has traditionally been through minimalism – but will a warm and cosy new approach thin the herd of Reader and Gmail users? Google must feel that competition’s heating up with Facebook in the redesign realm, as it’s rolling out big changes to both its Reader and email services. And while Google [...]
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The Magic, Mix and Mystery of Hyper Island
Posted on 01. Oct, 2011 by Sarah Curds.
As day two at the LBi Hyper Island Master Class comes to a close we begin to reflect on the day’s events to make sense of what we’ve learned. Today has surpassed all expectations we may have had. Instead of a series of seminars and workshops, the bulk of the day was dedicated to applying [...]
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Knowledge, Fish and Crocodiles in Karlskrona
Posted on 30. Sep, 2011 by Sarah Curds.
Today bigmouthmedia/LBi teams and select clients from the UK, US and the Nordics came together at Hyper Island in Karlskrona, Sweden to explore the meaning and application of ‘blending’ in our creative/digital marketing industry. We’ve now taken our first baby steps into understanding how to create greater efficiencies for our business and for our clients. [...]
