Tag Archives: usability

Optimisation Skills

Building a Conversion Optimisation Team

Posted on 12. Oct, 2012 by .

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Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]

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Why Mobile Optimisation is Essential for Social & Sharing

Why Mobile Optimisation is Essential for Social & Sharing

Posted on 17. Aug, 2012 by .

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There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]

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Data Informed Web Design

Posted on 03. Aug, 2012 by .

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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Responsive web design on desktop, iPad and iPhone

Responsive Design

Posted on 06. Jul, 2012 by .

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Hopefully everyone with a professional interest in the web will have been aware of responsive design for some time now, but for the uninitiated, responsive design is a means of adapting a single website to all kinds of display devices via CSS media queries. A great example of responsive design in action is the Boston [...]

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unique but useless fork, illustrating the point of usefulness over design

Be Useful, Be Unique!

Posted on 04. Jul, 2012 by .

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There are a number of ways to have your eyes opened to a subject and not all of them are fun, but my work experience with the User Experience department at LBi has been on the ‘waking up with the sun shining on your face and a Guardian at the foot of your bed’ scale [...]

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Test, Tweak and Test again – the Value of Usability Testing

Posted on 08. Jun, 2012 by .

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Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation.  There are many various methods used to test aspects of designs, [...]

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So, what does a User Experience Architect actually do?

Posted on 08. May, 2012 by .

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A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]

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product comparison within shopping basket

Support Product Comparison within Shopping Baskets

Posted on 04. Apr, 2012 by .

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We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]

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The Balance between Choice and Perceived Control

Posted on 07. Mar, 2012 by .

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A foundation for good usability? When faced by too much choice we are shown to make fewer decisions.  Why?  The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]

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The role of usability in Mobile Marketing

Posted on 20. Jan, 2012 by .

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2012 has truly embraced the age of mobile.  Any company wishing to compete in the mobile market place faces certain challenges ahead.  With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed.  In this new era, [...]

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