Tag Archives: usability

No. 20 – SEO Advent Tip

Posted on 20. Dec, 2011 by .

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Day 20 of the bigmouthmedia SEO Advent Calendar. You can read day 19 here. Align SEO and Usability to Improve Web Performance It will be no surprise to our regular blog followers that bigmouthmedia firmly believe SEO without Usability (and vica versa) is, quite frankly, illogical. Here are some reasons why: Both are attributes of [...]

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Do you know your site has issues? The fight for usability.

Posted on 16. Dec, 2011 by .

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Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there?  Are your users getting what they expect from your site?  Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]

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Christmas SEO Tips from Bigmouthmedia

No. 9 – SEO Advent Tip

Posted on 09. Dec, 2011 by .

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Day 9 of the bigmouthmedia SEO Advent Calendar. You can read day 8 here. Site navigation for search engines and users The navigation on a website is not only important to users to find what they are looking for on a website, but also to search engines as it allows them to understand where a [...]

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Has Google pulled a Facebook with Reader?

Posted on 03. Nov, 2011 by .

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Mountain View’s design might has traditionally been through minimalism – but will a warm and cosy new approach thin the herd of Reader and Gmail users? Google must feel that competition’s heating up with Facebook in the redesign realm, as it’s rolling out big changes to both its Reader and email services. And while Google [...]

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Hyper Island Itinerary

The Magic, Mix and Mystery of Hyper Island

Posted on 01. Oct, 2011 by .

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As day two at the LBi Hyper Island Master Class comes to a close we begin to reflect on the day’s events to make sense of what we’ve learned. Today has surpassed all expectations we may have had. Instead of a series of seminars and workshops, the bulk of the day was dedicated to applying [...]

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LBI at Hyper Island Work Hard and Play Hard

Knowledge, Fish and Crocodiles in Karlskrona

Posted on 30. Sep, 2011 by .

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Today bigmouthmedia/LBi teams and select clients from the UK, US and the Nordics came together at Hyper Island in Karlskrona, Sweden to explore the meaning and application of ‘blending’ in our creative/digital marketing industry. We’ve now taken our first baby steps into understanding how to create greater efficiencies for our business and for our clients. [...]

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Industry Standard Conversion Rates – Do they exist?

Posted on 21. Sep, 2011 by .

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Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates.  Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable.  Sadly, is not quite as simple as that. To [...]

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Comparing Bounce Rates

Industry Standard Bounce Rates

Posted on 17. Aug, 2011 by .

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Our client’s often ask us ‘Is there an industry standard bounce rate?’  To be fair, it is a reasonable question to ask.  I wish we could say ‘yes, your site is performing above the standard’, or ‘unfortunately your site is falling below the standard bounce rate’, however, at the risk of disappointing anyone, our answer [...]

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iPad 2 used for user testing

iPad User Testing: tech set-up and planning considerations

Posted on 06. Jul, 2011 by .

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We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]

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The Battle for the Living Room

Posted on 09. Jun, 2011 by .

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Today’s consumers can choose from an almost infinite range of entertainment sources as multiple screens compete for their attention at home. The television still sits in the corner, but jostling for position alongside it we may also have a desktop or laptop computer, an iPad, a games console and a smartphone. Over this increasingly complex [...]

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