Tag Archives: usability
Posted on 20. Dec, 2011 by Sarah Curds.
Day 20 of the bigmouthmedia SEO Advent Calendar. You can read day 19 here. Align SEO and Usability to Improve Web Performance It will be no surprise to our regular blog followers that bigmouthmedia firmly believe SEO without Usability (and vica versa) is, quite frankly, illogical. Here are some reasons why: Both are attributes of [...]
Posted on 16. Dec, 2011 by Amy McInnes.
Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there? Are your users getting what they expect from your site? Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]
Posted on 09. Dec, 2011 by Karoline Spiessl.
Day 9 of the bigmouthmedia SEO Advent Calendar. You can read day 8 here. Site navigation for search engines and users The navigation on a website is not only important to users to find what they are looking for on a website, but also to search engines as it allows them to understand where a [...]
Posted on 03. Nov, 2011 by Jason Morton.
Mountain View’s design might has traditionally been through minimalism – but will a warm and cosy new approach thin the herd of Reader and Gmail users? Google must feel that competition’s heating up with Facebook in the redesign realm, as it’s rolling out big changes to both its Reader and email services. And while Google [...]
Posted on 01. Oct, 2011 by Sarah Curds.
As day two at the LBi Hyper Island Master Class comes to a close we begin to reflect on the day’s events to make sense of what we’ve learned. Today has surpassed all expectations we may have had. Instead of a series of seminars and workshops, the bulk of the day was dedicated to applying [...]
Posted on 30. Sep, 2011 by Sarah Curds.
Today bigmouthmedia/LBi teams and select clients from the UK, US and the Nordics came together at Hyper Island in Karlskrona, Sweden to explore the meaning and application of ‘blending’ in our creative/digital marketing industry. We’ve now taken our first baby steps into understanding how to create greater efficiencies for our business and for our clients. [...]
Posted on 21. Sep, 2011 by Amy McInnes.
Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates. Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable. Sadly, is not quite as simple as that. To [...]
Posted on 17. Aug, 2011 by Amy McInnes.
Our client’s often ask us ‘Is there an industry standard bounce rate?’ To be fair, it is a reasonable question to ask. I wish we could say ‘yes, your site is performing above the standard’, or ‘unfortunately your site is falling below the standard bounce rate’, however, at the risk of disappointing anyone, our answer [...]
Posted on 06. Jul, 2011 by Sarah Curds.
We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]
Posted on 09. Jun, 2011 by bigmouthmedia.
Today’s consumers can choose from an almost infinite range of entertainment sources as multiple screens compete for their attention at home. The television still sits in the corner, but jostling for position alongside it we may also have a desktop or laptop computer, an iPad, a games console and a smartphone. Over this increasingly complex [...]