Tag Archives: user experience

The role of usability in Mobile Marketing

Posted on 20. Jan, 2012 by .

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2012 has truly embraced the age of mobile.  Any company wishing to compete in the mobile market place faces certain challenges ahead.  With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed.  In this new era, [...]

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Lipstick on a pig

A Compelling Case for For Speed

Posted on 11. Jan, 2012 by .

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Like most of my colleagues in the technical SEO team, one of the most common problems I face is making a compelling business case for fixing the technical difficulties I find on clients’ sites. The positive relationship between, for example, high quality content and a strong social buzz is easy to see and easy to [...]

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Consumer woes and Christmas wishes

Posted on 23. Dec, 2011 by .

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For many consumers online shopping is now as integral to the Christmas experience as mince pies and mistletoe. But with only a few days to go until the big day, the familiar concerns of shopping online for that all important gift start to arise: Will it arrive on time? Will it be in one piece? Will [...]

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No. 20 – SEO Advent Tip

Posted on 20. Dec, 2011 by .

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Day 20 of the bigmouthmedia SEO Advent Calendar. You can read day 19 here. Align SEO and Usability to Improve Web Performance It will be no surprise to our regular blog followers that bigmouthmedia firmly believe SEO without Usability (and vica versa) is, quite frankly, illogical. Here are some reasons why: Both are attributes of [...]

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Hyper Island Itinerary

The Magic, Mix and Mystery of Hyper Island

Posted on 01. Oct, 2011 by .

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As day two at the LBi Hyper Island Master Class comes to a close we begin to reflect on the day’s events to make sense of what we’ve learned. Today has surpassed all expectations we may have had. Instead of a series of seminars and workshops, the bulk of the day was dedicated to applying [...]

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Industry Standard Conversion Rates – Do they exist?

Posted on 21. Sep, 2011 by .

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Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates.  Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable.  Sadly, is not quite as simple as that. To [...]

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iPad 2 used for user testing

iPad User Testing: tech set-up and planning considerations

Posted on 06. Jul, 2011 by .

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We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]

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