Tag Archives: user research

Data Informed Web Design

Posted on 03. Aug, 2012 by .


Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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unique but useless fork, illustrating the point of usefulness over design

Be Useful, Be Unique!

Posted on 04. Jul, 2012 by .


There are a number of ways to have your eyes opened to a subject and not all of them are fun, but my work experience with the User Experience department at LBi has been on the ‘waking up with the sun shining on your face and a Guardian at the foot of your bed’ scale [...]

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The Balance between Choice and Perceived Control

Posted on 07. Mar, 2012 by .


A foundation for good usability? When faced by too much choice we are shown to make fewer decisions.  Why?  The more choices we have (be those visual, image, auditory, written text etc.) the more we begin to feel overwhelmed and our decision making process becomes more difficult – a reaction commonly referred to as ‘choice [...]

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iPad 2 used for user testing

iPad User Testing: tech set-up and planning considerations

Posted on 06. Jul, 2011 by .


We recently conducted iPad user testing sessions from our lab at Brick Lane in London to assess user interaction with a retail customer service application. For those of you interested in how to get started, this post briefly explains our technical set-up and some key planning considerations for the research sessions. Due to the nature [...]

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Fuel digital marketing activity with user research

Fuel Digital Marketing Activity with User Research

Posted on 12. Apr, 2011 by .


You measure us on our successes and those successes are measured, in part, by how well the traffic that we attract and drive to our client’s websites then converts into leads, sales or subscriptions. We know that it’s not enough to increase volume; we must also increase value if we are to help our clients [...]

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