Tag Archives: web analytics

Data Informed Web Design

Posted on 03. Aug, 2012 by .

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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Cookie-geddon: The End of Web Analytics?

Posted on 02. Feb, 2012 by .

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As we edge closer to the one year deadline to enforce EU Regulation, we ask: What does this mean for the future of Web Analytics?   Cookies are delicious, there’s no denying it. Whether homemade, shop bought or information storing, I’m all for them. Sadly, an EU directive first introduced in 2009 and passed in [...]

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