Tag Archives: yahoo

Can Mayer create a new beginning at Yahoo?

Posted on 25. Jul, 2012 by .

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As the dust settles on Marissa Mayer’s move to Yahoo there has already been significant speculation on what needs to happen to turn the company’s fortunes around. It is difficult not to see Yahoo as a media company on the brink of irrelevance and yet they also attract in the region of 700 million users a month. Once both [...]

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Match type strategies

Posted on 21. Mar, 2012 by .

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You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]

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Yahoo & Microsoft Search Alliance

Posted on 13. Feb, 2012 by .

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This time it’s really happening: by the end of Q1 2012 Yahoo and Microsoft will have merged their search technology and services in the UK and France and will work as one search engine with 2 interfaces. From the users perspective not much will change. A combined approximate 9% of users in the UK will [...]

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No. 23 – SEO Advent Tip

Posted on 23. Dec, 2011 by .

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Welcome to day 23 of the bigmouthmedia SEO Advent Calendar.  You can read day 22 here. Search Updates In 2011 And Their Potential For 2012 The year 2011 has been an interesting one for search engine marketers with many changes brought about not least by the three major search engines Google, Yahoo and Bing. Here [...]

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Yahoo! Site Explorer

Obituary: Yahoo! Site Explorer

Posted on 22. Nov, 2011 by .

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Yahoo! Site Explorer 2005 – 2011 It is with deepened sadness, that as of Monday 21st November; Yahoo! Site Explorer suddenly but expected closed its services to all. A much loved tool for those in the SEO industry and webmasters a like, it will be solely missed. Son of Tim Mayer, Yahoo! Site Explorer is [...]

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Google IDN site search results

Search engine support for IDNs still problematic

Posted on 16. Nov, 2011 by .

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Internationalised Domain Names (IDNs) went live last year, finally allowing site owners in countries which don’t use the Latin alphabet (for example, Arabic or Cyrillic) to create websites without Latin characters in their URLs. Last year we twice reviewed how search engines were coping with the introduction of Internationalised Domain Names – unfortunately, the answer [...]

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Yahoo! and Microsoft Search Alliance

Posted on 23. May, 2011 by .

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This year we were expecting the Yahoo! and Microsoft Search Alliance “land” in Europe. A scheme to improve the user experience, as well as making life easier for advertisers and increasing the combined market share, the Search Alliance has successfully gone ahead in the US, with all advertiser accounts migrated between October and November last [...]

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